Birth of a truly wild idea !

Category | Assembly

September 20th 2010

How could we transcend the design of our watches? By merging the spirit of the movement and the case – in short, create a “total design”. That is exactly what our C-Lab team decided to do in working on this new project for an avant-garde watch model. Where should they start? With the DNA of the C1, the first grand representative of the New Concord! The starting point for the team was thus the emblematic bezel of the C1 and its 8 oversized tabs. What do they evoke? After an effective brainstorming session, the answer was obvious: the eight legs of a spider. The entire Concord team loved the idea, so the challenge was to imagine a new watch creation in which the case and movement would be conceived as one complete whole, and in which the mechanism would echo the shape of an intimidating spider, suspended in its case as if taming the void. This led to the birth of the C1 BLackspider, the new watchmaking predator from Concord.

Follow the steps that led from the idea to its realization…

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